Market research requires you not just to put out work on competition but, more so, to understand what your clients are looking for. This is the reason why you should be doing market research, This must be the main thing that your business should cover.
There are a bunch of surveys done on the effectiveness of social media marketing, but here’s the result in a nutshell:
- Most people go online to look for the next place to visit.
- A little over half of small businesses have a website.
- More than a half of these small businesses don’t appear on search engines.
If you keep this image in mind, you will see just how essential is to put some time and effort into constantly finding your way to reach more people and to do and effective research.